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About us and our values

About Absa Life Assurance Kenya

Absa Life Assurance Kenya is a life assurance company. We are committed to offering unique life assurance solutions that reflective of the needs of the Kenyan population for the protection of livelihoods.

Absa Life commenced operations in 2015, after receiving our license from the Insurance Regulatory Authority (IRA) and was the 1st life assurance company in Kenya to adopt fully, a bancassurance model of distribution.

Absa Life is a truly Kenyan company with a Pan African heritage as a subsidiary of the Absa Group Limited.

We have an extensive, well established local presence and combine our global product knowledge with regional expertise whilst drawing experience from other African markets where the Absa Group Limited runs leading life assurance businesses, to deliver high quality service.We draw our strength from the quality of our diversified investments that ensures a robust financial background. A strict adherence to a strong, well defined, and structured Corporate Governance Framework that ensures the interests of all our stakeholders, clients and the community are well catered for.

In 2020, we embraced our new identity as Absa Life Assurance Kenya, opening a new chapter in our growth story which is based on the spirit of the African people of getting things done. At Absa, we call that Africanacity. Absa Life is part of a truly African brand, inspired by the people we serve and determined to always be brave, passionate, and ready so that we can make our continent proud.

Our Purpose

Our purpose is to bring your possibility to life. Possibility is abundant. Possibility generous. Possibility connects those with the passion to create a shared future.

Our story is one of people comingctogether to reflect on what matters most and giving voice to their hopes and aspirations.

Our journey is one of becoming customer obsessed, acknowledging the strength of our people, and delivering results sustainably, with an African heartbeat.

Our values and behaviours


We drive high performance to achieve sustainable results

We play to win and are accountable for results

We innovate, we are decisive, we act quickly

We learn from our failures, we are bold enough to change course


We are obsessed with the customer

We are curious, we anticipate the customer’s needs

We each take ownership of delivering the 'One Absa' customer experience

We outperform by going beyond customer expectations


Our people are our

We integrate diverse perspectives to invent the future

We collaborate with courage, honesty and powerful energy

We trust, value and grow our people to achieve their full potential


We have an african

We deliver a uniquely Absa experience, across Africa

We co-create across Africa to deliver better solutions

We actively engage our communities to bring people's
possibilities to life